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Interactive game for marketing campaigns based on movement detection (09 PT 65BN 3EHD)
A Portuguese SME, working in image processing, has developed an innovative interactive game based on image detection of human movement. The game can be used in marketing campaigns with crowds (theaters, concerts,...) The company is looking for a commercial agreement with technical assistance with marketing companies.
Country: Portugal
Type: OFFER
Date: 10.10.2011
The developed game is based in an innovative technology that uses the interaction between a crowd and a screen as the fundamental gameplay mechanism.
It can be used in public spaces (movie theaters, stadiums, concerts...), preferentially with a large number of people, for marketing and advertising purposes.
The audience only needs to move their bodies. A set of image based sensors are used in order to detect motion patterns and therefore interact with the game.
The game can be deployed in a single or in several locations at the same time increasing the fun as tournaments between crowds can be easily organised.
Innovative Aspects:
This innovative technology:
- Allows real time motion capture and interaction
- Can be applied in different locations with minimum set up time
- Can support different kind of games.
Degree of development:
Patents/Rights: Others
Requested Cooperation: Technical consultancy, Adaptation to specific needs
- Type of partner sought:Companies.
- Specific area of activity of the partner:Marketing and advertising.
- Task to be performed by the partner sought:Adaptation to specific needs.
Type of Organisation:
Status: NEW
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