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A real-time voting mashup for live video broadcasts. (12 HU 5010 3NXL)
A Hungarian SME has developed a technology to manage feedback and voting on live video broadcast. This solution can query viewers' feedback real-time, during a recorded or a live video broadcast. This feedback is not only useful for the service provider, but also makes watching videos interactive and fun. It can be used by web content providers for broadcasting sports and political debates, TV-shows etc. The company is seeking partners for technical cooperation to generate new projects.
Country: Hungary
Type: OFFER
Date: 24.01.2012
The company is a Hungarian software developer and system integrator enterprise. This company founded iWiW, the most popular Hungarian social networking service (years before Facebook started), and later sold this service to T-Online (a Deutche Telekom subsidiary). The system currently has 4 million registered users and a page impression rate of more than 25 million a day. iWiW is still operated and developed by this company. Main technology competences: Java, Oracle, MySQL, PHP, Lucene development and operation & maintainence of high traffic web services.
The technology itself can manage the real-time voting process of live video stream or content. While users are watching live or recorded video content, they can express their negative or positive option (e.g. applause or booing), as well as can answer editor's questions (e.g. Would you like to see minor parties in the Parliament?"). Since these questions are asked within a short timeframe, content providers can receive impulsive and open reactions. The system supports the creation of "fan clubs", users can declare before the voting starts whom they support (e.g before a football game). This makes the interpretation of viewers' opinion easier. Users can also send text messages via Twitter. By using a simple embed code, the player can easily be embedded into any online portal, thus sharing and promoting the video content is easier. Detailed and timed statistics are created of the voting.
It is important to note that this technology handles live video content by integrating products of other service providers, so the system is platform independent.
The service is regularly used by origo.hu, Hungary's most visited news portal.
Task to be resolved: generation of new projects, establishing co-operation with content providers.
Innovative Aspects:
Novel feature of technology: technology integrates well-known and tested services with real-time voting.
Advantages:
" real-time monitoring of viewers' feedback" allows users to immediately react on the content" makes video broadcast more interesting" technology can entertain tens of thousands of net users for an extended period of time" simple use" easy to distribute, easy to embed, allows for the use of proprietary design" broadcast success can be measured and evaluated by content providers" advertisements can be inserted into the video content, the banner can be displayed before the video (pre-roll)." the company can sell the system as a service, including provision of complete infrastructure - thus it involves a minimum investment for the content provider.
Degree of development:
Patents/Rights: Secret know-how
Requested Cooperation: Technical consultancy, Testing of new applications, Adaptation to specific needs
1. Type of partner sought:
service company
2. Specific area of activity of the partner:
real-time content provision, informatics
3. Task to be performed by the partner sought:
- participation in enabling technology for application in new areas by generating new projects (e.g. by developing new functions for existing video contents)
- participation in enabling technology to satisfy special demand (internet broadcast of customised events, large-scale events which attract a high number of viewers, competitions, discussions, etc.)
Type of Organisation:
Status: NEW
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